About Copy Barney
With 30 years experience selling to the UK Grocery & Independent Retail and Wholesale Sectors, I mastered the art of getting brands noticed and navigating the entire sales process from creating compelling proposals and pitching, to closing the deal and building the range for sales growth.
After mastering the art of persuasive selling using all the tools available including market data, category management, trade marketing, and other industry secrets, I became disenchanted working for the big guys.
I saw the retail sector was becoming an oligopoly, and those few multinational corporations dominating the food industry were much more focused on delivering dividends than operating ethically and sustainably.
I decided to use my sales super powers for good, and started working for smaller brands from Start Ups to SMEs, to help them fight for their fair share of the shelf, and I haven't looked back since.
In 2024 I was asked to help a client launch a product, and manage their sales, digital marketing, and customer communications. I had to enlist some creative professionals to help, and Copy Barney was born..
At Copy Barney, we believe in the power of creative sales and marketing to drive sustainable growth for ethical businesses, making a positive impact in the world.
Working with SMEs and their smaller Challenger Brands, I quickly realised their biggest 'challenge' was getting noticed by the busy retail buyers in the first place!
Without an instantly recognisable brand, backed by a 7-figure advertising campaign, it became clear that I needed to help them work smarter to get noticed by retail buyers. I specialised in creative selling, focusing on impactful copy writing, digital marketing and email campaigns. Using these skills, I have helped SMEs and their challenger brands grow existing sales, and win £millions of new business.
How did I achieve this? The long answer includes 30 years of experience and knowing what to do, when.
The short answer is, I know how to get brands noticed by retail buyers.
In today’s market the game has changed. It is no longer enough to just have a good product and a website. Brands need to be constantly visible, engaging, and relevant across a wider range of touchpoints.
Attention is today's currency and there is high competition for this attention.
What are you doing to get noticed by your buyers?
Our Mission
We are committed to empowering ethical and sustainable businesses through innovative sales and marketing strategies that deliver tangible results that help to drive long-term success.
(Moment Zero)
Our Vision
Our vision is to be the first choice provider of creative sales and marketing services for ethical and sustainable challenger brands, setting the benchmark for excellence and ethical practices in the UK retail industry.
Blending my experience and sales skills with the support of some amazing creative people and digital marketing experts, Copy Barney can help you not only get your brand noticed by retail buyers, we can guide you through the process of getting your products considered for listing and ending up on the shelf.
From Competitor Analysis
Working out your competitive advantage and selling story
Creating a Compelling Proposal
Navigating the retail product ranging process
Leading negotiations on price, promotion and trading terms
Creating a joint business plan to ensure your product launch is successful
Registering you as a new supplier for retailers & setting you up on their essential online portals
Setting you up for success by creating business reports to stay in control of your
Building a sales analysis deck to keep you in control of monitoring performance
Tracking performance of the range using category management principles
Presenting quarterly Category Management Reviews ready for the buyers meeting
Attention is today's currency and there is high competition for this attention.
What are you doing to get noticed by your buyers?